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Research papers

Reading between the lines

Many market research agencies, fragrance houses and client companies conduct product tests to assess the suitability of fragrances for particular uses. In most cases, the prime objective is to ascertain which of a range of fragrances is the best for...

Catalogue: ESOMAR Fragrance Research Conference 2003
Author: Robert N. Cockcroft
March 16, 2003
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Citation

Cockcroft, R. N. (2003a, March 16). Reading between the lines . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/reading-between-the-lines-